The line focuses on influential artists and cultural icons digging out inspiration from their 3 decade long archive. On February 16th Guess dropped the first instalment of their “Guess Originals” initiative, with the premier collection in collaboration with Rapper and “Fashion Killa” A$AP Rocky. You couldn't walk the streets with out seeing flocks of trend setting youth sporting the iconic triangle logo on their back pockets in hopes of emulating their favourite rapper or R&B singer. The ultra recognizable triangle logo could be spotted making frequent appearances in music videos, magazines and television. Back in the 90's, Guess was at the peak of its acclaim. But it wasn't always a brand for the upper class dwellers of suburbia. When many people today think of denim power house, Guess Jeans, visions of outlet-shopping, designer clad house wives dance in their heads.
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January 2023
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